rik eerdekens · ledger / 2026

I build products. The dead ones stay on the board.

I'm Rik. I used to market other people's launches. Now I ship my own: a weekly show, an AI consultancy, a builder platform, and a pile of experiments that earned their tombstones.

4compounding
5in play
5buried

about

The midcurve is the job.

I'm a builder, operator, and creator.

From Belgium → crypto CMO → nomad years → creator. I ran marketing and community for a crypto venture studio and various startups.

Midcurved is the parent name. RikGPT is the solo camera. GodModePod is the weekly show with cohost Ben. BeClaire is how the lights stay on. vibecode.fun is the public workshop. Everything else is on the board below, including the ones I killed.

now · 2026

What I am actually doing.

  1. BeClaireAI workflows for real operators. Cash first.
  2. GodModePodWeekly AI / crypto / builder show. The public voice.
  3. GodMode StudioProduction studio for the show. Pre to post. Still being rebuilt.
  4. RikGPTLong-form and short-form from the same life.
  5. Creator stackvibecode.fun + TestDrive. Tools and distribution.

Side bets: DirtyLingo, Distance Games, SideKick. Everything else is parked or buried on purpose. Bansko, Bulgaria.

the leaderboard

Every product. Ranked by outcome.

Dead work stays on the list. It paid for the rows above it.

also shipped / parked

30x30 · Accountability OS · TheRikOS · Noyal · PredictMRR · Hot & Cold · Banskonnect · PRD Generator · TAO Wiki · Creator Launch

the graveyard

Products I killed.

Not ideas. Things that had a name, a URL, or real weeks. Each one bought a sentence I still use.

receipt // killed · 2026

Disk Doctor

A Mac cleaner for AI junk. Fun video. Wrong business.

If it does not feed the distribution surface, it is a sunk-cost trap.

receipt // killed · 2026

Favicon & Logo Generator

Shipped. Converted. Then sat there looking like a company.

A checkout is not a category.

receipt // killed · 2026

Idea Generator

Folded into 30x30. Two products, one job.

Do not ship a second front door for the same itch.

receipt // killed · 2023

Blockcareers

Crypto job board. Co-founded it. Five months, no MVP. The developer never delivered.

If you cannot see the work, there is no work.

receipt // killed · 2023

The hedge fund

Same partner as Blockcareers. He brought capital, I tested trades. It never became a fund.

A partner and a plan is not a company.

The real skill is knowing when to quit. Timing is the product.

the record

The years.

Jobs, a year on the road, a startup that died. Nothing skipped.

WeRate

2025

Solana-native rating product. GTM and community with the team.

Qualoo

CMO · 2024–2025

Pre-seed DePIN. More operator than CMO. Left when the work drained more than it built.

Alpaca Network

Advisor · 2024–2025

Hands-on through token launch. $1.5M raise / $3M FDV.

Enjinstarter

CMO · 2024

Joined a burned community. Rebuilt sentiment with content and live programming.

Blockcareers

Co-Founder · 2023

Tried to build a crypto job board. It failed. Then a hedge fund with the same partner that never actually happened.

Nomad years

2022

Travel and content. Thailand and the road. No job. The year that broke the Belgian default.

PAID Network

Head of Marketing & Community · 2021

75+ Ignition launches in 11 months. Public account ~30k to ~135k.

Boondoggle

Consultant → PM · 2019–2020

Where the project-management journey started. Agency years. Process and clients.

offline

Still a person.

Pizza chef. Shooting pics and videos. Sauna and cold plunge addict. Ultimate frisbee player.

contact

Send the short version.

Consulting, podcast, a product you shipped, a product you killed.

hello@midcurved.com